Tuesday, November 26, 2013

5 Easy Marketing Ideas for Small Businesses

Don't get me wrong- Marketing is a process that requires a great deal of planning, but those plans are
meant to be changed. These 5 tips are great things you can throw in to your marketing mix when you feel like your plan needs a little jolt. Just remember- incorprate them in to your existing marketing plan and always measure your results.

  • Give Your Stuff Away: Free stuff is ALWAYS popular. If you don't have a physical product, try giving away free consultations, or try using branded promotional products. Giving away your product helps people get a feel for what you have to offer, and can encourage them to come back for more. Just remember- make sure you have some kind of way to follow up with them, by collecting contact info, liking your Facebook page etc.
  • Support a Cause or Organization: Throwing your financial support behind a charity or organization is a great way to get brand exposure, and can help you earn new customers. The members of these organizations always appreciate those who support them. And in addition to the obvious benefits for your business, you can feel good knowing your money is going to a good cause.
  • Email Useful Information: A monthly email can be a great tool for marketing, and doesn't take up too much time. Just make sure to take a "soft-sell" approach. Meaning, don't simply tell your database about upcoming promotions, but give them great tips related to the benefits of your product.
  • Choose 1 Social Network: If you find yourself overwehlmed by social media, don't try to do everything. Just because you can have a Pinterest account and a Facebook account and a Linkedin account, doesn't mean you need to. Focusing on being the absolute best you can be on one particular social network will go much further than spreading yourself too thin amongst several networks.
  • Attend a Networking Event: Networking events may seem like an old school tactic but they made the list because they still work! Attending a local networking event where you can meet some other small business owners. It's a great opportunity to not only generate leads, but also to get advice from other entrepeuners.


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