Monday, September 30, 2013

Direct Mail Beats E-Mail by 66% (INFOGRAPHIC)


Direct Mail Beats E-Mail by 66%

Direct mail is #1, even in a digital world. See how direct mail marketing stacks up against online advertising.
  • 59% of people enjoy receiving mail about new products, but only 43% enjoy recieving E-Mails about new products.
  • 78% of households either read or scan direct mail they receive.
  • 11.55% of marketing emails are opened.
  • Only 16% of your Facebook fans will see your post. 
Which Tactic Generates the Most New Customers?
Direct Mail - 34%. Email - 24%

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