Monday, March 18, 2013

Remember the Power of Envelopes

Envelopes are as and maybe more important as the materials they contain. In fact, if your envelopes can’t motivate your audience to pen them, your message and marketing investment will simply be wasted.  
So, start planning early. Envelopes should not be an afterthought. The design, copy, size and printed message should be consider at the start of your campaign planning.
For example, do you want to use a color envelope? What type? What size? Printed or plain? Teaser copy? This is where custom envelope printing can come in handy. If you're running a direct mail campaign for your business, or you're sending any kind material that really needs to stand out, a standard #10 business envelope won't cut it. Here's an analogy I like to use: Imagine you're sitting at a bar, and you see someone you would just love to strike up a conversation with. So what do you say that will pique their interest? What killer line can you use to draw them in to a conversation? Your envelope is that opening line. And the contents of your envelope is the conversation.  Consider the action you want your recipients to take and how your envelope can serve to motivate them, always remembering that envelopes are like appetizers- they should be enticing. 

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