Monday, March 3, 2014

Will Pantone's Color of the Year Change Your Promotional Mailings & Marketing?

Pantone's Orchid Color of the Year

Pantone, the world’s foremost authority on color, has chosen its 2014 color of the year: radiant orchid. With that in mind, one must ask how this will influence various industries: from your closet to promotional items for your brand.  According to the Executive Director of Pantone, Leatrice Eiseman, radiant orchid is “a little different, it’s a little off the beaten path, and it’s not a primary color.”

Pink and Orchid Colored Envelopes

Based upon past trends, we are prepared with both our pink and orchid colored envelopes. We are forecasting based upon past trends that we will see an increase in interest both for personal use and brand use. We recommend that our customers to not limit themselves to one specific color (radiant orchid) but instead, consider using various hues of the purple/pink color in order to generate the effect they’re looking for when targeting different markets.

Using Radiant Orchid for Personal Invitations

Having a bar/bat mitzvah? Planning any bridal or baby showers? Mailing a letter – just because? The receiver of the mailing will be left subconsciously feeling intrigued while opening your mailing. This is a color for those who want their mailings to pop and breathe a breath of fresh air into mailings. For personal mailings, check out these pink or orchid envelopes. Another great addition to any mailing would be to use an orchid color ink on the letters you are sending, and mail the actual letter in one of our many types of invitation envelopes.

In addition to using orchid colored envelopes, you may want to consider using it for any designs you are creating this year. These “Will you be my bridesmaid” invites are a perfect example of how to use the orchid hue tastefully and with class.

Branding Orchid Business Envelopes

Do you work in a trendsetting industry, or are you looking to revamp your company image? By utilizing orchid in its various shades, your company will not only show it's on the cusp of the latest trends but also set yourself apart from your competitors.  If you don’t know where to start, consider spicing up your business mailings this season with our #10 envelope in orchid. If you aren’t quite ready to use a pink or orchid colored envelope, consider customizing your envelopes by designing a logo or image that you’d liked to use on your envelope that has an orchid hue. At Precision Envelope, we include an entire guide on how to customize and design your own envelopes.

Other Business Decisions

Throughout 2014, it will be interesting to see where else orchid pops up. We predict seeing a change in fashion, web design, advertising ads, mailings, internet marketing, and package branding decisions. It’s well known that color has a major influence on business. Typically, companies fear spending millions on a color that can be unprofitable. One of the best ways to determine if this color works for you is by checking out Pantone’s gallery for inspiration. Their site shows numerous items, such as light bulbs, cameras, hair spray, trinkets, letters, and envelopes in the radiant orchid hue. They state that radiant orchid ushers in a new year and a new you, start something; insinuating that this color will help certain items pop throughout the year.
If you aren’t ready to go straight to changing your entire campaign to such a bright color, check out the complementary colors seen here that Pantone suggests will be in style in Spring 2014. Consider these colors for mailings, internet marketing services, and branding re-designs. We offer a great selection of colored envelopes at low prices, available in:
  • Blue (Similar to Pantone’s Placid Blue)
  • Canary (Part of Freesia’s family shade)
  • goldenrod (Similar to Pantone’s Freesia)
  • gray (Similar to Pantone’s Paloma)
  • green (Similar to Pantone’s Hemlock)
  • ivory (Part of Freesia’s family shade)
  • orchid (Similar to both Radiant Orchid and Violet Tulip)
  • pink (Part of Radiant Orchid’s family shade)
  • tan (Similar to Pantone’s Sand)

This spring, remember not to limit your mailings to plain white envelopes. If you choose to go with white envelopes, have a splash of color to help differentiate you from your competitors. If you choose to go off the beaten path, consider using colored envelopes for both personal and business use this season.

No comments:

Post a Comment